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Humans Change: Adapt Your Brand

For those of us who can remember a time before the digital age, it’s fairly easy to pinpoint social changes brought about by new technologies: Texts now take the place of calls. Screens stand in for faces. Email is favored over water-cooler...

Resolve to Break Bad Marketing Habits in the New Year

Mistakes happen. Marketers don't always get it right. Marketing failures are often more visible both internally and externally.

Managing Social Media Risk

Now, more than ever, firms worldwide seek to maintain continuous connection with clients, prospects, employees, and other stakeholders through social media. Social media channels are often utilized to:

The Power of Video

If you haven’t done so already, explore video as part of your marketing mix. Numerous studies show that, when given a choice, people prefer video to eblasts, white papers, case studies, demonstrations, webinars, and e-books (though those tactics...

Shifting Marketing’s Focus

Finding and retaining top talent continues to be a top priority for professional service firms across the country. For the past several years, the topic of staff shortages, recruiting strategies, and succession planning have been at the forefront of...

Giving Credit Where Credit is Due: Marketing Attribution

Until recently, it was probably very easy for you to track the path of a new client—the government passed Sarbanes-Oxley and your phone rang. Perhaps you met someone at a networking event and exchanged cards. A loyal client referred you to a...

Applying The Agile Methodology To Marketing

The latest buzz in marketing is around the idea of agile marketing. However, there is still a lot of confusion about the concept and how to apply it. Agile marketing is a methodology of “real time” marketing that continuously utilizes analytics and...

Marketing Automation: Where Evolution and Revolution Collide

We are all being asked to accomplish greater results with fewer resources. Marketing is no exception. There is one way to accomplish such a feat and that is to get hyper-focused. Focused on a vision. Focused on the goals. Focused on building a name...

Selecting the Right Marketing Automation System for Your Firm

In last month’s edition of Marketing Straight Talk, we reviewed how technology has helped marketing evolve and what part marketing automation has to play in that evolution. Are You Ready for Marketing Automation? Marketing automation is an...

Content Marketing for Results

One of my favorite TedTalks was given by Simon Sinek. During that talk he states, “People don’t buy what you do; they buy why you do it. What you do simply proves what you believe.” Every firm operates in a competitive environment, an environment...

How Convincing Your Staff That They Change the World Will Improve Your Firm

We’ve all heard the famous urban legend about the discussion between President Kennedy and the custodian at NASA. The President asked the custodian “what do you do?” and the custodian said, “I’m helping put a man on the moon.” While this interaction...

What is Inbound Marketing?

At Hollinden, we are big fans of HubSpot. As some of you may know, HubSpot is an all-inclusive marketing hub that can be used to manage inbound marketing programs. The system fuses elements of a Customer Relationship Manager (CRM) and a Content...

How Native Advertising Benefits Your Firm and Tips to Help You Get Started

Native advertising offers a way to cut through the advertising noise and provide more depth to your firm's promotional materials. Native advertising refers to sponsored content placed in magazines, blogs, websites, newspapers, social media...
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